Cookie Policy
Last updated: March 17, 2026
What are Cookies?
Cookies are small text files that are placed on your computer or mobile device when you visit a website. They are widely used to make websites work more efficiently and provide information to website owners.
How We Use Cookies
Mershal uses cookies to:
- Ensure our website functions properly
- Remember your preferences and settings
- Analyze how visitors use our website
- Provide personalized content and advertisements
- Improve our services and user experience
Types of Cookies We Use
1. Essential Cookies
These cookies are necessary for our website to function properly. They enable basic functions like page navigation and access to secure areas. The website cannot function properly without these cookies.
- Session cookies: Temporary cookies that expire when you close your browser
- Security cookies: Help protect against security threats
- Functionality cookies: Remember your preferences and settings
2. Analytics Cookies
These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. We use this information to improve our website.
- Google Analytics: Tracks website usage and visitor behavior
- Performance cookies: Monitor website performance and loading times
3. Advertising Cookies
These cookies are used to make advertising messages more relevant to you. They perform functions like preventing the same ad from continuously reappearing and ensuring ads are properly displayed.
- Google AdSense: Delivers personalized advertisements
- Targeting cookies: Build a profile of your interests
- Social media cookies: Enable sharing on social platforms
Third-Party Cookies
We may allow third-party companies to place cookies on our website for the following purposes:
- Google: Analytics and advertising services
- Social Media Platforms: Sharing and integration features
- Advertising Partners: Relevant ad delivery
Managing Your Cookie Preferences
You have several options for managing cookies:
Cookie Consent Banner
When you first visit our website, you'll see a cookie consent banner. You can:
- Accept all cookies
- Decline non-essential cookies
- Customize your preferences
Browser Settings
You can control cookies through your browser settings:
- Chrome: Settings > Privacy and security > Cookies and other site data
- Firefox: Options > Privacy & Security > Cookies and Site Data
- Safari: Preferences > Privacy > Cookies and website data
- Edge: Settings > Cookies and site permissions
Impact of Disabling Cookies
If you choose to disable cookies, some features of our website may not function properly:
- Personalized content may not be available
- Your preferences may not be remembered
- Some interactive features may not work
- Analytics data may not be collected
Cookie Retention
Different cookies have different retention periods:
- Session cookies: Deleted when you close your browser
- Persistent cookies: Remain for a set period (typically 1-2 years)
- Analytics cookies: Usually retained for 2 years
- Advertising cookies: Typically retained for 30 days to 2 years
Updates to This Policy
We may update this cookie policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons.
Contact Us
If you have any questions about our use of cookies, please contact us at:
- Email: privacy@mershal.in
- Address: Kolkata, West Bengal, India